Bill Besselman joins Metrifit as Chief Strategy Advisor

Metrifit Ready to Perform
  • Bill Besselman Chief Strategy Advisor, Metrifit

    Bill Besselman, former Vice President of Connected Fitness Strategy and Integration, Under Armour joins Metrifit as their Chief Strategy Advisor

  • May 17th – Health and Sport Technologies Ltd a leading Irish athlete monitoring technology company are pleased to announce that Bill Besselman has joined their ranks as Chief Strategy Advisor. Bill will be based in the US and have responsibility for developing, communicating, executing, and sustaining strategic initiatives for Metrifit.

    In his previous role in Under Armour, Bill managed all aspects of Under Armour’s digital strategy development, including integration of MapMyFitness, MyFitness Pal and Endomondo into the Under Armour Business. Bill was responsible for identifying, gathering and driving strategic initiatives and the voice of the customer across UAs innovation product, marketing and channel teams. Bill is a graduate of Carnegie Mellon University, where he earned a Bachelor of Science in Physics and Economics. He later graduated from the Wharton Business School with his MBA.

    We are at the beginning of a tremendous growth curve for capturing data and insights on athletes, and Metrifit is well positioned to deliver unique insight and value to athletes, coaches, and teams globally – I’m excited to support the team in delivering on that potential

    Bill has a wealth of experience in analysing data collected from fitness apps and strategies to keep customers engaged with these apps. His knowledge and strategy expertise will be invaluable to Metrifit as we continue to expand and enhance our software globally and focus on mindset changes looking at technology as a great enabler.

    About Metrifit

    Metrifit is an athlete monitoring system that gathers subjective and objective information from both coaches and athletes to drive behavior modification and improvement through insights modeled on descriptive and predictive analytics. It sounds complicated but Metrifit prides itself on its simple intuitive interface and advocates a simple effective approach that doesn’t overwhelm the athlete or the coaching/staff member. It has received high praise for its intuitive interface and it allows monitoring to be scaled for all levels of athletes and teams. Recent research by Anna Saw (Deakin University, Australia) has shown that use of Metrifit is associated with increased athlete sporting self-confidence
    Metrifit provides a perfect platform for athlete monitoring and development and collects data over multiple modules ensuring that all aspects of the athlete are taken into consideration. Our ethos is ‘simple but effective’ and our products are parameter driven and easily customisable and configurable for different clients as required. Metrifit is ‘athlete-centric’ helping to develop self-awareness, encourage creative thinking and emotional intelligence as well as developing ownership and responsibility within the athlete for their own success.
    To find out more information please visit Metrifit Overview or contact us at

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