Finding A Diamond In The Rough
Imagine if you were given the task to find the next John Terry, Andy Murray or Katie Taylor. You know that they’re out there somewhere kicking a ball, returning a serve or winning a bout among thousands of other kids their age. While some look like future champions at age 7, it’s unknown what they’ll be like at 17.
Finding a group with some genetic gifts and then developing them through years of physical and mental growth demands access to new tools with one secret ingredient, data. Just ask Ben Smith and Marco Cardinale.
In a recent interview with the Big Data Insight Group, Ben Smith, Head of Development Performance Systems for Chelsea Football Club, commented, “The professionalisation of sport has been dramatic over recent years and it’s only going to continue. There’s a huge amount of money and drive within the industry today; the rewards are massive for those getting things right and they’re substantial for getting it wrong – data analytics helps us ensure we do the former and avoid the latter.”
In this talent identification and development process, breaking down the data on hundreds of prospective youth players falls into two categories, quantitative and qualitative. The quant side measures and tracks objective data points from devices worn by the player or observed metrics like timed drills and strength workouts. Just as important, the qualitative data tracks the subjective opinions and observations of the player and coaches related to the perceived progress of their daily training.
Collecting gigabytes of data is only step one. Without a way to summarize and visualize the data in a format that is easy for coaches and players to understand, the effort is wasted. “Numbers are really, really dry and people from a coaching background, even the modern coaches, are not often data driven,” according to Smith. “If you can present the numbers in a way that means they quickly understand its direct relevance to the things they’re trying to achieve then they will appreciate the significance of what it’s telling them.”
While managing athlete development data for one sport is difficult, coordinating progress across multiple sports introduces an even greater challenge. That job falls to Dr. Marco Cardinale, Head of Sports Science and Research of the British Olympic Association. He recently described to the MIT-Sloan Management Review some of the complexity and hurdles Team Great Britain has to overcome to keep each sport’s program moving forward.
“The biggest problem we have in sport is the difficulty in collecting data,” said Cardinale. “The real analytics we are interested in is the ability to understand what athletes do on a daily basis to be able to affect their training programs, and that’s where the difficulties occur. It’s very sport specific.”
Like the Chelsea staff, Cardinale understands the need for athletes and coaches to track the ebb and flow of daily training. “In my view, the coach and the athlete are the main unit able to deliver success,” he commented. “I think the biggest edge will be if they understand themselves better. In too many sports, athletes train either too much or not too much, and it’s because they have to gauge what they do on a daily basis against their feelings or what the coach sees. I think if they have more data about themselves, they can have an edge because they can be smarter in the way they train.”
Improving performance with data analytics is not a quick-fix solution. Identifying patterns and trends related to training requires multiple data points over an extended period and a commitment to its long-term use. As Cardinale concludes, “It’s a long journey, which means a club or an institution really need to invest in a project for at least a good three to four years. The power of data resides in good longitudinal information rather than snapshots.”
About Metrifit
Metrifit is an athlete monitoring system that gathers subjective and objective information from both coaches and athletes in a simple but effective manner with intelligent visualization helping coaches and athletes to act on that data. Why not have a look at our Ready to Perform product and gain insight on the physical and mental state of your athletes through our daily wellbeing questionnaire? To find out more visit our Metrifit Product Overview page or get in touch for a free demo.
Lee Stutely
Team Manager and Athlete Support Services Coordinator at Great Britain Wheelchair Rugby
Lee Stutely
Team Manager and Athlete Support Services Coordinator at Great Britain Wheelchair Rugby
Niall O’Driscoll
Academy Directory, SJ.B (St. Joseph’s Bray ) Academy
Niall O’Driscoll
Academy Directory, SJ.B (St. Joseph’s Bray ) Academy
Dr. Dale Richardson
CEO Achieve Total Performance Pty Ltd
Dr. Dale Richardson
CEO Achieve Total Performance Pty Ltd
Tino Fusco, B.Sc. ChPC
Head Coach, Women's Soccer, Mount Royal University (Canada)
Tino Fusco, B.Sc. ChPC
Head Coach, Women's Soccer, Mount Royal University (Canada)
Kevin Schultz
Associate Director of Strength & Conditioning
Director of Olympic Strength & Conditioning
University of Wisconsin
Kevin Schultz
Associate Director of Strength & Conditioning
Director of Olympic Strength & Conditioning
University of Wisconsin
Kari Thompson
Head Volley Ball Coach, Southern Illinois University
Kari Thompson
Head Volley Ball Coach, Southern Illinois University
Richard Deuchrass
Lincoln University Athletic Performance Manager
Richard Deuchrass
Lincoln University Athletic Performance Manager
Dave Passmore
Head Coach, Irish Hockey
Dave Passmore
Head Coach, Irish Hockey
Robert Karlsson, Professional Golfer
Robert Karlsson, Professional Golfer
Jason McGahan
Sports Scientist, Kildare Football, PhD Sports Science Researcher
Jason McGahan
Sports Scientist, Kildare Football, PhD Sports Science Researcher
J.B. Belzer
Head Coach, Women's Soccer at Regis University
J.B. Belzer
Head Coach, Women's Soccer at Regis University
Aaron Mansfield
Head Coach, LMU Lions, Loyola Marymount University
Aaron Mansfield
Head Coach, LMU Lions, Loyola Marymount University
Brian Clarke
Head Strength and Conditioning Co-ordinator,Noblesville High School
Brian Clarke
Head Strength and Conditioning Co-ordinator,Noblesville High School
Emma Hawke, PhD Exercise Physiology
Coach - Sweden Climbing, Olympic Offensive - Female Coach Swedish Olympic Committee, Senior Lecturer - Coach education programme (Sweden)
Emma Hawke, PhD Exercise Physiology
Coach - Sweden Climbing, Olympic Offensive - Female Coach Swedish Olympic Committee, Senior Lecturer - Coach education programme (Sweden)
Joe O’Connor
NISUS Fitness, S&C Coach Clare Senior Hurling, Horse Sport Ireland and Limerick Senior Hurling
Joe O’Connor
NISUS Fitness, S&C Coach Clare Senior Hurling, Horse Sport Ireland and Limerick Senior Hurling
Michael Torres
CEO, Shift Performance, Miami
Michael Torres
CEO, Shift Performance, Miami
Dan Horan
Head of Fitness for International Football/Fitness Coach Men's Senior Team
Football Association of Ireland
Dan Horan
Head of Fitness for International Football/Fitness Coach Men's Senior Team
Football Association of Ireland
Eamonn Fitzmaurice
Kerry Senior Football, Manager
Eamonn Fitzmaurice
Kerry Senior Football, Manager
"When COVID altered college athletics as we knew it, Metrifit came to the rescue. This intuitive athlete monitoring, health and well-being system provides the athlete, coach, and sports medicine staff a way to monitor and balance the physical, emotional, health and well-being of our athlete’s. Metrifit provided that calm in the middle of the perfect storm for our entire athletic department for the future. Thank you to the entire Metrifit family for assisting our department with a seamless process."
Jennifer McIntosh
Head Athletic Trainer, Colorado School of Mines
Jennifer McIntosh
Head Athletic Trainer, Colorado School of Mines
Brijesh Patel
Quinnipiac University, Head Strength and Conditioning Coach
Brijesh Patel
Quinnipiac University, Head Strength and Conditioning Coach
Graham Williams
Athletic Development Coach, MSc ASCC
Millfield School, UK
Graham Williams
Athletic Development Coach, MSc ASCC
Millfield School, UK
Erik Helland
Director of Strength & Conditioning and Head Strength Coach Men’s basketball, University of Wisconsin
Erik Helland
Director of Strength & Conditioning and Head Strength Coach Men’s basketball, University of Wisconsin
Cian O’Neill
Kildare Senior Football Manager
Cian O’Neill
Kildare Senior Football Manager
Tommy Mooney
Strength and Conditioning Coach at DCU Sport and with Dublin Minor GAA
Tommy Mooney
Strength and Conditioning Coach at DCU Sport and with Dublin Minor GAA
Paul Cremin
Head Physiotherapist, Cornish Pirates Rugby Club
Paul Cremin
Head Physiotherapist, Cornish Pirates Rugby Club
Ryan Osborn
Head Basketball Coach, Carmel High School
Ryan Osborn
Head Basketball Coach, Carmel High School
Yvonne Treacy
Nutritionist, Wexford Camogie
Yvonne Treacy
Nutritionist, Wexford Camogie
Dan Rickaby
Assistant S&C Coach, Tulane University
Dan Rickaby
Assistant S&C Coach, Tulane University
Edgar K. Tham
Founder and Chief Sport & Performance Psychologist, SportPsych Consulting (Singapore, Indonesia, Philippines)
Edgar K. Tham
Founder and Chief Sport & Performance Psychologist, SportPsych Consulting (Singapore, Indonesia, Philippines)